DQ Something (not)Different

Remember this?

Wieden + Kennedy hit gold with their awesomely hilarious Old Spice spot “The Man Your Man Could Smell Like” in early 2010. People blogged, people quoted on the street, people went crazy for Isaiah Mustafa. The result was that Old Spice did very well. Moving forward to now, it seems pretty evident that Dairy Queen is trying to ride on this wave of success with their recent spots. I’m finding them unfunny, unoriginal and I’m not impressed.

How do you feel about DQ’s new commercials?

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